To help ensure we can get back to normal as soon as possible, the nonprofit design lab Amplifier, which commissioned Shepard Fairey’s poster series for the 2017 Women’s March, is asking artists to create posters for its #Vaccinated campaign, spreading the message that vaccines are safe and necessary.
“We are going to be distributing the artworks to hundreds of millions of people around the world,” Amplifier executive director Cleo Barnett told Artnet News. The posters will become digital ads on Facebook, billboard displays from the Ad Council in the US, and will be distributed to hospitals, health centers, and healthcare workers.
Amplifier is offering $100,000 in awards for works made in response to the global open call, commissioning 100 posters for the campaign, which is organized with the Vaccine Confidence Project. (Artists are asked to adhere to the campaign’s creative brief.)
The campaign will also involve Instagram Live conversations with doctors, who will address questions and concerns about the vaccine. (Despite the unprecedented speed with which they were developed and approved, COVID-19 vaccines have undergone thorough testing and monitoring, with no serious safety issues arising during trials.)
“There is a long history of racism within the medical field and the science field, looking at eugenics and medical testing on Black and brown bodies,” Barnett added. “It’s going to be really important to collaborate with a diverse group of artists to address any of these questions and create artwork inspired by the research out there.”
Amplifier’s first global call, which received 10,500 submissions from over 90 countries, resulted in the release of 160 artworks in a campaign to stop the spread of the coronavirus.
“It was intended to flatten the curve and save lives with messages of public health and safety,” Barnett said. “We really see our work as being cultural first responders.”
Winning designs for the vaccination campaign will be chosen in consultation with doctors, scientists, medical professionals, and art curators, as well as based on votes cast by the public on the Amplifier website.
“Amplifier’s job is amplify the most important movements of our time,” Barnett added. “If you’re an artist, an illustrator, or a designer, your voice really does matter, and the artwork that you’re creating does contribute to our collective future.”
See more pro-vaccine artworks from Amplifier below. Submissions are due by April 20, 2021.