This week in the Back Room: An NFT market correction, Kenny Schachter radios in from the crypto frontier, mega-galleries jostle for supremacy, and much more—all in a 7-minute read (1,825 words).
Top of the Market
The Blockchain: Bent But Unbroken
The death of the NFT market has been greatly exaggerated. That’s the takeaway from ace crypto journalist Amy Castor’s dig into an apocalyptic report from blockchain-media site Protos, which claimed the trade “imploded” in May based on data from Nonfungible.com.
The reality, Amy argues, is more complex—and makes last month’s events look more like a market correction than a collapse.
Doomsday Claim No. 1: NFT sales slid 90 percent, from $170 million to just $19.4 million, between May 3 and month’s end.
The Counter: May 3 was a historic outlier in the market created by the release of Meebits, a ravenously anticipated new line of crypto-collectibles from LarvaLabs (the makers of CryptoPunks).
Dating back to mid-2017, the other two highest single days of NFT sales were March 11 ($26 million) and April 11 ($24 million), each about 6.5x lower than Meebits Day.
Nonfungible.com’s data also only tracks on-chain NFT sales, meaning it excludes…
All artworks hammered down by an analog auction house, from the $69.3 million paid for Beeple at Christie’s to the $17 million paid for Pak works at Sotheby’s.
All sales on the popular NFT exchange Nifty Gateway, which conducts primary and secondary market transactions on its website rather than the blockchain.
Doomsday Claim No. 2: The number of active NFT wallets (basically, accounts that register a purchase or sale on a given day) dropped 70 percent, from an apex of 12,000 to 3,900 at the end of May.
The Counter: Protos is distorting history again. The number of daily active wallets declined only about 39 percent during the recent NFT wave that began building in October 2020.
- The 12,000-wallet peak happened all the way back in December 2017, during the height of the (mostly forgotten) CryptoKitties frenzy.
Since last fall, the largest number of daily active wallets was just 5,700, less than half as many as during that long-ago boom.
Details for Nerds and Completists
- The 9,000 Meebits sold out in hours and netted LarvaLabs roughly $80 million in ether.
- Nifty Gateway’s month-over-month sales did decrease significantly this spring, from $144 million in March, to $60 million in April, to $40 million in May, per Cryptoart.io.
- Collectibles have hoovered in more sales YTD ($565 million) than art ($226 million), sports ($74 million), or any other NFT category.
- However, Nonfungible.com’s data also omits all sales on NBA Top Shot, which runs on the Flow blockchain rather than the Ethereum blockchain.
The Bottom Line
Amy said it best: NFT sales “are slumping, though they haven’t become a dried up riverbed of the damned either.” The change mainly stems from a spring swoon in the prices of cryptocurrencies: ether was down from $4,300 on May 12 to $2,600 at month’s end, and bitcoin plummeted from $64,000 on April 14 to $35,000 at the close of May.
Those declines left crypto-whales with far less discretionary income to blow on NFTs, but they didn’t wipe out the species. With so much activity bubbling up in the off-chain art market, too, rest assured that the blockchain isn’t about to release us anytime soon.
Return of the Crypto King
The one and only Kenny Schachter beamed back in this week toting his signature bundle of hard reporting and hot gossip from the nexus between the traditional art world and the NFT galaxy. Skip his lively firsthand telling if you dare, but here’s a (comparatively dry) cheat sheet of what he’s seen, heard, and done.
Damien Hirst’s NFT Business Plan
“The Currency,” Hirst’s forthcoming series of 10,000 NFTs backed by unique works on paper, will be split up and priced out as follows:
The first 10 works will be auctioned off to capitalize on the premium crypto-collectors place on the earliest-numbered editions of any NFT run.
The rest will be “released in tranches” with individual works starting around $2,000 each.
Clusters will be parceled out to specific exchanges like Uniswap and Sushiswap.
The target value for the entire array of 10,000 pieces is $500 million.
- Hirst’s business manager, Joe Hage, hired quants from Oxford and Cambridge to “reverse-engineer scarcity in the edition” by sleuthing out “mathematical anomalies” (think: unique color schemes or instances of paint bleeding through paper) to justify higher prices.
Kenny’s Take: “Gone are the days when art was discussed as a substitute for money—now art money.”
One NFT Step Forward, Two Steps Back
Kenny relays two ways crypto-artists and distributors are increasingly harking back to the traditional art market.
- Open editions are basically over, as resales of oversized edition runs have stalled out (except for “obvious works by obvious artists”).
- More and more collectors are demanding that “some form of physical token” come along with the digital asset in any sale.
But there are exciting signs of evolution for NFTs as an artistic medium, too.
- Manifold is a firm building “smarter smart contracts” that can make a digital asset transform in response to external factors like the passage of time or changes in weather.
- Mad Dog Jones worked with Manifold to create , the self-copying but deliberately error-prone NFT sold for $4.1 million at Phillips in April.
- Instagram will soon launch its own NFT platform.
- Binance, the largest cryptocurrency-trading platform on earth, will do the same.
- Amy Cappellazzo and Yuki Terase, both outgoing Sotheby’s rainmakers, “will join forces to conquer the art world even more than they already have.”
- Katherine Bernhardt will be represented by David Zwirner worldwide, with her first solo show there slated for London in April 2022.
- Beeple is “on the verge of signing with Pace” (though president and CEO Marc Glimcher denied the two did anything more than lunch).
- Hauser & Wirth will open another gallery space in Zurich (its sixth there), across from the Baur au Lac Hotel on Talstrasse.
And Finally, the Week in Kenny
- His latest NiftyGateway drop brought in about $30,000 from 72 sold works, versus about $300,000 (“including simultaneous flips”) from 533 sold works in February—a firsthand example of the NFT market correction.
- He released a new song(!) about NFTs and the art world… which will debut as a music video/NFT soon.
The Mega-Gallery Growth Chart
In 2014, Gagosian was the gallery sector’s undisputed apex predator. It boasted 15 permanent locations and 128 artists on its roster. Pace Gallery ranked a distant second with eight galleries and 84 artists. Everyone else basically ducked for cover and chose their battles.
But the gap has been closing, as Katya Kazakina details in the latest edition of the Art Detective—and the art world is being remade by the shift.
Today, Gagosian still holds the edge in the number of gallery spaces, total square footage, and permanent staff size. Yet Pace and Hauser & Wirth each now represent more artists than Larry. Among the Big Four mega-galleries (David Zwirner rounds out the set), Gagosian has also been the least aggressive at adding new talent recently, signing just seven new artists since 2019.
Yet these metrics mask that each of the four horsemen is charting a distinct route to art-market domination, from luxury-lifestyle branding to experiential-art entrepreneurship. Click through for Katya’s full view of where the top private players are heading next.
—Phillips Asia chairman Jonathan Crockett as he hammered down the final lot of his house’s white-glove hybrid sale in association with Poly Auction this Tuesday. The evening and day sales took in a combined $90 million (HK$701.5 million), far north of the $66 million (HK$512 million) presale high estimate.
Hauser Goes Hollywood + Three More Market Morsels
Hauser & Wirth will open a second Los Angeles gallery with 5,000 square feet of exhibition space in West Hollywood in fall 2022; chef selection for the on-site restaurant “has not yet been finalized,” you nosy gourmands. ()
Japan is reshaping its tax, philanthropy, and inheritance laws in hopes of reclaiming its 1980s status as a premier East Asian art market. ()
The organizers of JingArt in Beijing (which opened this week, fyi) and Art021 in Shanghai announced they will launch a new fair called Shenzhen DnA (that’s “Design and Art”) in its namesake city September 30. ()
… and here’s your weekly plateful of market snacks:
- Night Gallery and Marianne Boesky now co-represent rising figurative painter Danielle Mckinney. Her solo show at Night closes June 19, and her debut at Boesky’s Aspen space jumps off June 24.
- Los Angeles’s Hannah Hoffman added beguiling conceptualist Puppies Puppies to her roster, with a solo show set for 2022.
- Kasmin now reps self-taught interdisciplinary artist vanessa german, whose work will be featured in the gallery’s Art Basel OVR: Portal offerings next week.
- Almine Rech welcomed painter Haley Josephs into its artist stable in Europe, the U.K., and China. Josephs’s solo bow with the gallery is set for Brussels in September.
- Greene Naftali will pop up in East Hampton with a group show starting June 12.
- Mitchell-Innes & Nash will open a seasonal space in Aspen starting June 18.
- Vito Schnabel will christen a project space in L.A. (Santa Monica, to be exact) this fall.
Artwork of the Week
Emily Mae Smith’s
Seller: Private Collection
Estimate: $51,300–76,900 (HK$400,000–600,000)
Sales Price: $1.6 million (HK$12,350,000)
Sold At: Phillips Hong Kong’s 20th Century Art & Design Day Sale in Association With Poly Auction
Sale Date: Tuesday, June 8
Prior to this Tuesday, Brooklyn-based figurative painter Emily Mae Smith carried an auction record of just under $360,000. Then a good ol’ fashioned bidding war broke out in Hong Kong. When the dust settled, her hammer high had soared almost 450 percent to almost $1.6 million. The buyer who refused to take no for an answer was YiXiao Ding, a young Shanghai-based collector backed by vast family wealth, according to Nate Freeman’s latest coat of Wet Paint.
The day prior to the sale, Xiao (as he prefers to be called) “posted a now-deleted Instagram sharing an image of , saying ‘Plz don’t fight with me tmr for this EMS. We are in LOVE,’ followed by three crying-laughing-squinting emojis.” No one cleaned up from Xiao’s infatuation quite like the anonymous consignor, who enjoyed a 53,000 percent return on a painting purchased for $3,000 from Laurel Gitlin’s booth at NADA Miami Beach in 2014. (Xiao did not reply to an IG DM, and Phillips declined to comment.)
Thanks for joining us in the Back Room. See you next Friday.