The digital art collective teamLab will open a permanent exhibition in the Netherlands in 2024. The international group will take over a forthcoming digital art venue—an expansive 9,800-square-foot space called Nowhere—in Utrecht, with its popular immersive light installations, as well as other digital projects.
The space will include an educational initiative called Future Park, which is designed to foster co-creation, as well as a creative athletic space intended to train spatial awareness, called Athletics Forest.
“Everything exists in a fragile yet miraculous continuity over an extremely long period of time,” teamLab says in a statement. The new exhibition at Nowhere “aims to create an experience through which visitors recognize this continuity itself as beautiful, thereby changing or increasing the ways in which humans perceive the world.”
The project adds to the Netherlands’ already rich landscape of museum attractions and will likely be a boon to tourism. teamLab’s Tokyo Museum surpassed the Van Gogh Museum in Amsterdam as the world’s most-visited single-artist attraction last year.
“The Netherlands is a country with a high digital awareness, and thus makes it the perfect base for digital art collectives and exhibitions,” Nowhere’s founder, Jeroen van Mastrigt, says in a statement. “Nowhere will make the future accessible, engaging, and fun to a broad audience—and promises to be an invaluable addition to the Dutch museum and attraction sector.”
The Nowhere complex is the first center dedicated to digital art in Europe, and will be located within the Wonderwoods development, which is slated to open in 2023, next to Utrecht’s Central Station. The building is an urban real estate project filled with more than 360 trees and nearly 10,000 shrubs and plants.
“Through the enjoyment of art,” teamlab says, “we believe that the notion of ‘beautiful’ expands and spreads, which in turn changes people’s perceptions of the world.”