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Meet the New Innovators: 8 Artists Who Are Disrupting the Traditional Way of Buying, Selling, and Valuing Art | artnet News

Meet the New Innovators: 8 Artists Who Are Disrupting the Traditional Way of Buying, Selling, and Valuing Art | artnet News

“In the near future, there will be more uncategorizable artists like me,” says Ryotaro Muramatsu. The Japanese creator works in the vein of teamLab and Meow Wolf, entrepreneurial collectives known for bringing immersive art to the masses. He has the expansive vision of an artist unafraid to become a brand. As CEO of creative enterprise Naked, Inc., which he founded in 1997, Muramatsu masterminds large-scale, immersive, experiential art shows that stimulate the senses with advanced technology, projection mapping, sound, scent, and live performance. In addition to art events, Naked, Inc., is also involved in filmmaking, restaurants, local revitalization projects, and education. “It is becoming easier for artists to be independent in the way they create and do business,” Muramatsu says. “Being truly entrepreneurial and independent is tough, but we are free.”

 


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