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Wonder Which High-Tech Van Gogh Show to Gogh to? Here Are Photos From New York’s Dueling Attractions to Help You Decide | Artnet News

You cannot escape the spectacle of Van Gogh in New York right now.

Indeed, if you’ve been out walking around Chinatown or the Lower East Side recently, you may have noticed big stickers on the sidewalk directing you to “Gogh This Way.” They are aiming wanderers towards Pier 36, where the Post-Impressionist-themed light show known as “Immersive Van Gogh” is currently drawing in the crowds.

But if the company behind “Immersive Van Gogh” is particularly keen to direct traffic, something more than mere good wayfinding may be at work. It is, after all, competing with another Van Gogh-themed event, the very similarly named “Van Gogh: The Immersive Experience,” now welcoming visitors at the Skylight on Vesey, just across from the Irish Hunger Memorial in Lower Manhattan.

Marker directing people to

Marker directing people to “Immersive Van Gogh” in Chinatown. Photo by Ben Davis.

There’s something comical about the two events dueling it out for the post-quarantine immersive experience dollar (in fact, across the country, no less than five different companies are competing in the Van Gogh room market). But is one as good as the next?

Judge for yourself! In the spirit of giving a sense of what each feels like, we’ve rounded up photos of both. As they say: Know before you Gogh.

 

“Immersive Van Gogh” at Pier 36

“Immersive Van Gogh” on Pier 36. Photo by Ben Davis.

An enormous Van Gogh self-portrait greets visitors to

An enormous Van Gogh self-portrait greets visitors to “Immersive Van Gogh.” Photo by Ben Davis.

A worker polishes one of the large mirrored sculptures in

A worker polishes one of the large mirrored sculptures in “Immersive Van Gogh.” Photo by Ben Davis.

inside

Inside “Immersive Van Gogh.” Photo by Ben Davis.

Inside

Inside “Immersive Van Gogh.” Photo by Ben Davis.

<em>The Potato Eaters</em>, animated, within “Immersive Van Gogh.” Photo by Ben Davis.” width=”768″ height=”1024″ srcset=”https://www.antheamissy.com/wp-content/uploads/2021/06/1624001289_317_Wonder-Which-High-Tech-Van-Gogh-Show-to-Gogh-to-Here.jpeg 768w, https://news.artnet.com/app/news-upload/2021/06/02-immersive-van-gogh-potato-eaters-225×300.jpeg 225w, https://news.artnet.com/app/news-upload/2021/06/02-immersive-van-gogh-potato-eaters-38×50.jpeg 38w, https://news.artnet.com/app/news-upload/2021/06/02-immersive-van-gogh-potato-eaters-1440×1920.jpeg 1440w” sizes=”(max-width: 768px) 100vw, 768px”/></p>
<p class=, animated, within “Immersive Van Gogh.” Photo by Ben Davis.

Inside

Inside “Immersive Van Gogh.” Photo by Ben Davis.

inside

inside “Immersive Van Gogh.” Photo by Ben Davis.

inside

Inside “Immersive Van Gogh.” Photo by Ben Davis.

Inside

Inside “Immersive Van Gogh.” Photo by Ben Davis.

inside

inside “Immersive Van Gogh.” Photo by Ben Davis.

Inside

Inside “Immersive Van Gogh.” Photo by Ben Davis.

Inside

Inside “Immersive Van Gogh.” Photo by Ben Davis.

Inside

Inside “Immersive Van Gogh.” Photo by Ben Davis.

Inside

Inside “Immersive Van Gogh.” Photo by Ben Davis.

A credit for Lighthouse Immersive, the company behind

A credit for Lighthouse Immersive, the company behind “Immersive Van Gogh,” within the experience. Photo by Ben Davis.

A selection of Vincent van Gogh lollipops from the cafe in

A selection of Vincent van Gogh lollipops from the cafe in “Immersive Van Gogh.” Photo by Ben Davis.

Trying out the augmented reality feature of

Trying out the augmented reality feature of “Immersive Van Gogh.” Photo by Ben Davis.

A display in the

A display in the “Immersive Van Gogh” gift shop. Photo by Ben Davis.

A message from <em>Emily in Paris</em> star Lily Collins greets visitors in the “Immersive Van Gogh” gift shop. Photo by Ben Davis.” width=”1024″ height=”753″ srcset=”https://www.antheamissy.com/wp-content/uploads/2021/06/1624001291_501_Wonder-Which-High-Tech-Van-Gogh-Show-to-Gogh-to-Here.jpeg 1024w, https://news.artnet.com/app/news-upload/2021/06/12-immersive-van-gogh-gift-shop-300×221.jpeg 300w, https://news.artnet.com/app/news-upload/2021/06/12-immersive-van-gogh-gift-shop-50×37.jpeg 50w” sizes=”(max-width: 1024px) 100vw, 1024px”/></p>
<p class=A message from star Lily Collins greets visitors in the “Immersive Van Gogh” gift shop. Photo by Ben Davis.

 

“Van Gogh: The Immersive Experience” at Skylight on Vesey

Outside of

Outside of “Van Gogh: The Immersive Experience.” Photo by Ben Davis.

Stairway leading to

Stairway leading to “Van Gogh: The Immersive Experience.” Photo by Ben Davis.

Display in the ticket hall of

Display in the ticket hall of “Van Gogh: The Immersive Experience.” Photo by Ben Davis.

A giant sculpture of Van Gogh's head greets guests to

A giant sculpture of Van Gogh’s head greets guests to “Van Gogh: The Immersive Experience.” Photo by Ben Davis.

A giant sculptural vase with Van Gogh images projected on it at

A giant sculptural vase with Van Gogh images projected on it at “Van Gogh: The Immersive Experience.” Photo by Ben Davis.

A 3D, disassembled version of a Van Gogh's <em> Courtesan: after Eisen</em> ​at “Van Gogh: The Immersive Experience.” Photo by Ben Davis” width=”768″ height=”1024″ srcset=”https://www.antheamissy.com/wp-content/uploads/2021/06/1624001292_387_Wonder-Which-High-Tech-Van-Gogh-Show-to-Gogh-to-Here.jpeg 768w, https://news.artnet.com/app/news-upload/2021/06/05-van-gogh-immersive-experience-japanese-print-225×300.jpeg 225w, https://news.artnet.com/app/news-upload/2021/06/05-van-gogh-immersive-experience-japanese-print-38×50.jpeg 38w, https://news.artnet.com/app/news-upload/2021/06/05-van-gogh-immersive-experience-japanese-print-1440×1920.jpeg 1440w” sizes=”(max-width: 768px) 100vw, 768px”/></p>
<p class=A 3D, disassembled version of a Van Gogh’s at “Van Gogh: The Immersive Experience.” Photo by Ben Davis.

A 3D recreation of <em>Bedroom in Arles</em> at “Van Gogh: The Immersive Experience.” Photo by Ben Davis.” width=”1024″ height=”683″ srcset=”https://www.antheamissy.com/wp-content/uploads/2021/06/1624001292_412_Wonder-Which-High-Tech-Van-Gogh-Show-to-Gogh-to-Here.jpeg 1024w, https://news.artnet.com/app/news-upload/2021/06/22-van-gogh-immersive-D-painting-300×200.jpeg 300w, https://news.artnet.com/app/news-upload/2021/06/22-van-gogh-immersive-D-painting-50×33.jpeg 50w” sizes=”(max-width: 1024px) 100vw, 1024px”/></p>
<p class=A 3D recreation of at “Van Gogh: The Immersive Experience.” Photo by Ben Davis.

Inside

Inside “Van Gogh: The Immersive Experience.” Photo by Ben Davis.

Inside

Inside “Van Gogh: The Immersive Experience.” Photo by Ben Davis.

Inside

Inside “Van Gogh: The Immersive Experience.” Photo by Ben Davis.

Inside

Inside “Van Gogh: The Immersive Experience.” Photo by Ben Davis.

Inside

Inside “Van Gogh: The Immersive Experience.” Photo by Ben Davis.

One of the animated transitions in

One of the animated transitions in “Van Gogh: The Immersive Experience.” Photo by Ben Davis.

Inside

Inside “Van Gogh: The Immersive Experience.” Photo by Ben Davis.

Inside

Inside “Van Gogh: The Immersive Experience.” Photo by Ben Davis.

Inside

Inside “Van Gogh: The Immersive Experience.” Photo by Ben Davis.

Inside

One of the animated transitions in “Van Gogh: The Immersive Experience.” Photo by Ben Davis.

<em>Cafe Terrace at Night</em>, animated, inside “Van Gogh: The Immersive Experience.” Photo by Ben Davis.” width=”1024″ height=”750″ srcset=”https://www.antheamissy.com/wp-content/uploads/2021/06/1624001295_660_Wonder-Which-High-Tech-Van-Gogh-Show-to-Gogh-to-Here.jpg 1024w, https://news.artnet.com/app/news-upload/2021/06/08-van-gogh-animated-cafe-terrace-at-night-300×220.jpg 300w, https://news.artnet.com/app/news-upload/2021/06/08-van-gogh-animated-cafe-terrace-at-night-50×37.jpg 50w, https://news.artnet.com/app/news-upload/2021/06/08-van-gogh-animated-cafe-terrace-at-night-750×550.jpg 750w, https://news.artnet.com/app/news-upload/2021/06/08-van-gogh-animated-cafe-terrace-at-night.jpg 1205w” sizes=”(max-width: 1024px) 100vw, 1024px”/></p>
<p class=, animated, inside “Van Gogh: The Immersive Experience.” Photo by Ben Davis.

Inside

Inside “Van Gogh: The Immersive Experience.” Photo by Ben Davis.

Inside

Inside “Van Gogh: The Immersive Experience.” Photo by Ben Davis.

The Paint With Vincent room at

The Paint With Vincent room at “Van Gogh: The Immersive Experience.” Photo by Ben Davis.

Visitors enjoy the virtual reality component of

Visitors enjoy the virtual reality component of “Van Gogh: The Immersive Experience.” Photo by Ben Davis.

Display of replica Van Gogh self-portraits at

Display of replica Van Gogh self-portraits at “Van Gogh: The Immersive Experience.” Photo by Ben Davis.

The gift shop at

The gift shop at “Van Gogh: The Immersive Experience.” Photo by Ben Davis.

Canvasses for sale in the gift shop of

Canvasses for sale in the gift shop of “Van Gogh: The Immersive Experience.” Photo by Ben Davis.


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