You cannot escape the spectacle of Van Gogh in New York right now.
Indeed, if you’ve been out walking around Chinatown or the Lower East Side recently, you may have noticed big stickers on the sidewalk directing you to “Gogh This Way.” They are aiming wanderers towards Pier 36, where the Post-Impressionist-themed light show known as “Immersive Van Gogh” is currently drawing in the crowds.
But if the company behind “Immersive Van Gogh” is particularly keen to direct traffic, something more than mere good wayfinding may be at work. It is, after all, competing with another Van Gogh-themed event, the very similarly named “Van Gogh: The Immersive Experience,” now welcoming visitors at the Skylight on Vesey, just across from the Irish Hunger Memorial in Lower Manhattan.
There’s something comical about the two events dueling it out for the post-quarantine immersive experience dollar (in fact, across the country, no less than five different companies are competing in the Van Gogh room market). But is one as good as the next?
Judge for yourself! In the spirit of giving a sense of what each feels like, we’ve rounded up photos of both. As they say: Know before you Gogh.
“Immersive Van Gogh” at Pier 36
“Van Gogh: The Immersive Experience” at Skylight on Vesey